JAMSA to host Jonesborough’s Seventh Annual Chocolate Fest

Jonesborough Area Merchants & Service Association (JAMSA) will host the seventh Annual Chocolate Fest as a three-day festival on Friday, February 11 through Sunday, February 13.

Take a stroll through Downtown Jonesborough and pickup delicious chocolate treats in celebration of Jonesborough’s Chocolate Fest. There will be chocolate stops dotted throughout downtown provided by Jonesborough small businesses, each serving something unique and special but of course, chocolate-themed. Attendees will discover endless options— everything from barks, fudges, chocolate-covered strawberries and so much more. One ticket equals one chocolate treat. At check-in attendees will receive a bag to carry chocolates in, chocolate tasting tickets, and a list of chocolate stops. Throughout the three-day festival attendees can also enjoy a variety of activities and entertainment.

For the second year, Chocolate Fest will be a three-day event with multiple times available and a limited number of tickets sold. The days and times are as follows; Friday, February 11, 5 p.m. to 8 p.m.; Saturday, February 12, 10 a.m. to 1 p.m. and 2 p.m. to 5 p.m.; and Sunday, February 13, 1 p.m. to 4 p.m. All chocolates are individually packaged.

This year, Chocolate Fest includes a cake walk at Jonesborough Visitors Center on Friday, February 11 at 6:30 p.m.; Saturday, February 12 at 11:30 a.m. and 3:30 p.m.; and Sunday, February 13 at 2:30 p.m. There will be two cake walks per time slot that will be back-to-back. There is 20 spots per walk with one item given away per walk.

Jonesborough Repertory Theatre (JRT) will sing love songs and perform snippets from “Singin’ in the Rain” as well as host a Storytime and pho ops with the Princesses from Enchanted Experiences, an immersive character entertainment. The schedule is as follows:

Friday, February 11 

6 p.m. – Love Songs with JRT tenor, Shawn Hale and Lucas Schmidt

Saturday, February 12

10 a.m. – Storytime with Cinderella hosted by Enchanted Experiences

12 p.m. – Storytime with the Little Mermaid hosted by Enchanted Experiences

1 p.m.- Love Songs with JRT tenor, Shawn Hale

2 p.m. – Songs from JRT’s upcoming show “Singin’ in the Rain” with Andy Rogers, Lucas Schmidt and Hollie Wright

3 p.m. – Songs from JRT’s upcoming show “Singin’ in the Rain” with Andy Rogers, Lucas Schmidt and Hollie Wright

4 p.m. – Love Songs with JRT tenor, Shawn Hale

Sunday, February 13

2 p.m. –  Storytime with Beauty hosted by Enchanted Experiences

For the first time, JAMSA will offer a special ticket for patrons over 21 called Chocolate After Dark on Friday, February 11 from 5 p.m. to 8 p.m. Attendees are encouraged to purchase this ticket in addition and will have access to 10+ beverage tasting stops in participating downtown businesses.

JAMSA is operated by volunteers, consisting of local business owners and community members. As an organization, they focus on promoting and serving local merchants as well as the growth of Jonesborough as a whole. Chocolate Fest is one of the ways JAMSA works to support locally owned businesses. The funds raised from Chocolate Fest go directly back to Jonesborough small businesses and the community.

Tickets will be sold in packs of 10 for $15 and need to be purchased in advance. Early ticket pick-up will begin Monday, February 7 through Thursday, February 10. All check-in and pick up will take place at the Historic Jonesborough Visitors Center located on Boone Street.

Visit JBOChocolateFest.com for more information and to purchase tickets.